Launched
TOMOCUBE:
Simplifying Tomocube’s website structure to highlight holotomography technology for bio researchers and early adopters.
MY ROLE
As a UX designer intern, I directed UX design of a website, simplified information architecture of products and technology, targeting bio researchers and early adopters.
IMPACT
Successfully launched brand new website and increased in 25% user engagement.
TEAM
UX Designer, 4 Developers, 2 Bio Researchers
TIMEFRAME
MAY - AUG 2023
Solution
Clarify messages and visualize information
Process
Please let me explain decision-making process!
Problem Space
Goal
Competitor Analysis
Competitors utilized
concise details and strong visuals to
enhance engagement.
Zeiss
Clear Product Descriptions: Used concise, bullet-pointed details for quick understanding.
Learned: Simplified content boosts user engagement.
Leica Microsystems:
Streamlined Navigation: Structured sitemap with core categories.
Application-Specific Content: Organized by research areas for relevance.
Learned: Intuitive navigation and targeted content improve user flow.
Molecular Devices:
Engaging Visuals: Featured bold, scientific visuals to draw users in.
Learned: Strong visuals enhance engagement and showcase product value.
Insight from Users
More than 25%users primarily engage with the Home, Product and Technology pages where we deliver concise message and impactful visuals
Initial Guideline
Use interactive design to capture attention and increase website engagement time
3D Motion Design
Included example
Original sitemap
Difficult to access to crucial information
Simplified sitemap
Can easily navigate to products and tech info
Feedback from Developers
Iterations
Feedback from C-Levels
Highly praised by C-Level executives, leading to successful launch of Renewed Tomocube website
This project was important as Tomocube, a startup preparing for its IPO, aimed to renew its website to effectively showcase its brand identity and align with its growth objectives.
Website Design
I applied the initial guidelines to renewed website, creating a sleek design that aligned with Tomocube’s brand identity 🎉
New Solution
“Wonsick displayed remarkable adaptability in his work and consistently exhibited a strong work ethic throughout the internship.”
Bio Research team manager -Tomocube
25%
increase in user engagement following the website redesign.
“Wonsick's ability to adapt to various tasks was commendable, and he approached his work with diligence and dedication”
Marketing team Lead -Tomocube
Takeaway
Happy hour with my team! July 2023